The Overview

As the first Social Media & Community Manager, I transformed a legacy clinical brand into a digital-first leader. I engineered a growth engine across five platforms (FB, IG, YT, LI, TikTok), bridging the gap between B2B corporate services and B2C parent support.

Year
2022 & 2023

Client
Healthy Horizons

The Results

Metric Achievement

Market Entry Launched a cohesive 5-platform social ecosystem.

Traffic 20% lift in website traffic via social-to-web funnels.

Engagement 25% increase in organic engagement.

Industry Impact Founded an annual event that drives ongoing leads.

"Workplace Lactation Week"

I formalized the COO’s vision into an industry-wide awareness week (final week of August) to establish national authority.

  • Brand Identity: Designed the official logo and visual assets.

  • Digital Hub: Developed a dedicated Resource Hub and launch strategy.

  • PR & Events: Orchestrated a global virtual kickoff and press announcement.

  • Legacy: Created a permanent industry fixture and annual revenue driver.

Community & Growth Strategy

  • Local Impact: Partnered with Parents Clubs and Chambers of Commerce to drive foot traffic to Bay Area centers.

  • Mission-Driven: Integrated with the San Jose Milk Bank to turn retail sites into community hubs.

  • Expert Content: Produced high-engagement Reels and webinars; earned a UC San Diego Lactation Educator certification to ensure clinical accuracy.