I lead full-funnel marketing strategies that combine strategy, storytelling, and data to drive awareness, engagement, and growth. I partner with small and mid-sized businesses to build impactful lifecycle, social, brand, and content marketing programs that strengthen brands and deliver measurable results.

I served as a Customer Success Manager at a high-growth startup delivering a digital MSK solution with integrated clinical care, managing a full book of small business, mid-market, and enterprise employer clients. In a hands-on role spanning implementation and marketing, I partnered with employers and cross-functional teams to drive adoption, engagement, and measurable ROI through data-informed strategies. By translating client insights into action and delivering executive-level reviews, I supported product and clinical improvements while consistently driving 95%+ net revenue retention.

I managed a multi-location territory across Sephora, Ulta, and department stores, driving 20%+ year-over-year sales growth through strategic account planning, product launches, and strong retail partnerships. I led go-to-market and promotional campaigns for Brow Bar locations, achieving Top 5 U.S. sales and flagship rankings, while using sales and market insights to increase brand visibility and market share. My role included recruiting and developing high-performing teams of licensed estheticians, negotiating merchandising and retail partnerships to support flagship expansion, and collaborating cross-functionally with Marketing and senior sales leadership on trade shows, corporate events, and strategic initiatives. I also oversaw territory budgets, operations, and inventory, serving as the primary liaison between field teams, retail partners, and corporate leadership.